Now that there has been a few developments with my startup, I feel confident to shed some light on what it is that I'm/We're up to.
Myself and three mates have started a company called TASS Group Ltd, which was the result of a brain fart over lunch about 5 months ago. Being 4 young entrepreneurs, who hate working for other people we decided that since we spend so much time working and playing on/in/with the internet we should give it a shot. All in all we have about 4 different internet startup ideas in various stages of development, ranging from 'in development' to 'not even on paper yet'.
As we all know there little-to-no-chance that we will get it right first time, we have chosen one of our more fun and less complicated ideas to start off with. The idea being that we get some experience of what it takes to get things running, what to avoid, what to avoid next time, how much does it actually cost, etc.
TopOf.co.uk is a user generated content site we have thought up, and we are hoping to get it soft launched (love how I try to use the lingo) by the end of this month depending on how the developers get on. Building on the success of sites such as
MySpace, Flickr,
LastFM we are delving into the world of
web 2.0. It is by no means 100% original, we're just taking elements of sites we like and adding a twist.
TopOf is in essence an online popularity site where users upload photos of themselves or others and the more people that look at their photo the more popular it gets. With the advent of sites like MySpace the idea of being popular and having lots of friends (regardless of if you actually know them) has because extremely popular, especially in the 14-24yr old market. So all the rusks reading this post don't worry, you're not expected to find this idea appealing. (I also fall outside the target audience).
The twist is that we are making it localized. The trend is slowly shifting towards a more localized focus. More and more sites are now showing users who else is in their area etc, and that's where our focus is.
Recently I blogged about BuddyPing the service that geotags MMS's from your phone. I am hoping to open our API to these guys so that people can upload there photo's on the move rather than waiting to get home. Example: You're in a club and spot a hot girl, you snap a cheeky photo with your phone and send off to us. It is then uploaded to your gallery for the world to see and make popular. Simple hey!?!
TopOf is only going to be UK focussed to start with, due to bandwidth constraints of South African users and the maturity and ease of adoption of the UK youth user.
The site is split in categories (What are you TopOf?), and you can then search by location (Where are you TopOf?)
Tomorrow I sit down with my co-founders (I enjoy saying that) and we get started on site no.2 which is as yet unnamed.
Kind Regards,
Grant
Director & Founder
TASS Group Ltd
(LOL)
Labels: topof.co.uk, web 2.0