Why the obsession with traffic?
Over the past couple weeks I've been observing how the SA blogosphere is obsessed with traffic and quite frankly I'm baffled.
Now before you slate me in the comments section please understand that I spend all day every day dealing in traffic. I work with every online revenue metric, and web traffic in essence puts a roof over my head.
Now the SA blogosphere is riddled with people trying to get more people to read their blogs. My question is- Why?
Is it brag value? If so, there's no shame in that. (I also check my various rankings and like it when I go up.)
Are people trying to make money? If so then bloggers need to understand that internet revenue is not simply a case of getting your page impressions up. Put bluntly... traffic does not necessarily equal revenue. More importantly a worthwhile revenue.
So if it's not ego or money, then why the need for increased traffic?
As I said in the beginning, I'm baffled, and I don't have the answer.
Now before you slate me in the comments section please understand that I spend all day every day dealing in traffic. I work with every online revenue metric, and web traffic in essence puts a roof over my head.
Now the SA blogosphere is riddled with people trying to get more people to read their blogs. My question is- Why?
Is it brag value? If so, there's no shame in that. (I also check my various rankings and like it when I go up.)
Are people trying to make money? If so then bloggers need to understand that internet revenue is not simply a case of getting your page impressions up. Put bluntly... traffic does not necessarily equal revenue. More importantly a worthwhile revenue.
So if it's not ego or money, then why the need for increased traffic?
As I said in the beginning, I'm baffled, and I don't have the answer.
2 Comments:
Interesting post.
Traffic might not equal revenue. But surely, lack of traffic will not get you revenue either?
Though, I do agree that there is not a linear relationship between traffic and income.
cheers - Ryan
@?Ryan
Valid. Depends what you mean by lack of traffic. If lack = zero then yes, but any amount of traffic can be monetised it's just a question of time,effort, and return. (Which in SA is pretty minimal)Hence my question. So agreed.
Thanks for the comment.
Post a Comment
<< Home